The joint NA beer collab grew from a previous musical collaboration between Kittie’s Morgan Lander and We Are PIGS on the latter’s 2021 single “Moot.”
It appears the bands not only share an affinity for the same style of 2000s industrial alt-metal, but also NA beverages — or least having a non-alcoholic option. KittiePIG was created specifically with metal musicians and headbangers in mind to “provide alternative beverage options at shows and music festivals,” filling “a gap in the market” as We Are PIGS’ Esjay Jones stated in a release.
The first beer from KittiePIG is a Saskaberry Blonde, brewed with saskatoon berries — native to Kittie’s Canadian prairies — along with hops and barley.
“I’m so excited for the metal masses to try KittiePIG!” enthused Lander via the press release. “Brewing our own NA beverage is new and uncharted territory for us, but I think we’ve really created something delicious and decadent without the usual regret. With an homage to our Canadian roots thrown in for good measure with the added Saskatoon berry flavor, it’s certainly a unique taste experience beer aficionados and casual drinkers alike will love.”
Added Jones, who conceived the idea for the NA brand: “We identified a gap in the market for non-alcoholic beverages that cater to music fans and health-conscious individuals alike. Market research showed that consumers have been leaning towards healthy alternatives, seeking out low-sugar and non-alcoholic options. KittiePIG’s aim is to fill this gap by offering a product that is not only desirable and delicious, but that also caters to fans as well as their wants and needs.”
Perhaps we’ll be seeing KittiePIG behind the bar at a heavy metal show in the near future. For now, you can order 4-packs and 12-packs via KittiePIG’s website. Check out a close-up of the can design below.